Affiliate Marketing Secrets, and
Randy’s AFFILIATE MARKETING RULES
I’m an affiliate marketer. I like making money in my sleep. I love doing the work once and getting paid again and again and again. I love making a websites that pay me again and again. But it wasn’t always this way.
In fact, I made my first website and…
In fact, nothing happened with my online business for years. Oh, I made some money alright. I even got some checks from Google ads. I didn’t know it at the time.
What I mean is that I heard about the early marketers who were getting wheelbarrows full of cash just for getting email addresses for car dealerships. It sounded great, but I somehow missed the boat.
I learned this the hard way. You see, like many affiliate marketers, I’m ADHD. When I was a kid, they used to call it hyper-active. It turns out, I’m not alone in this. A great many Affiliate Marketers are ADHD.
It’s what makes us great at ideas and trying new things, but terrible at being reliable and dependable employees. Oh, we are committed to being reliable and dependable, it’s just that the world changes every minute.
I tried this way and that way and kept learning new things. The internet was young and people had all kinds of ideas. Some of those were really great and some were really crazy. I know because I tried many of them…
I’m sure you’ve heard of the phrase ‘Jack of all trades and master of none’. That was me!
Don’t let that be you. Instead…
Take just ONE traffic strategy and focus on getting good at it.
Once you are getting results with it, continue to test and tweak until you MASTER it…
Then, and only then, can you move on to adding another strategy. That’s what I learned to do.
You see, there are many reasons why the flighty approach doesn’t get you good results. One of them is TRUST. People online don’t know you. In order to give you their money, they NEED to know, like and trust you.
If you were here and now you’re gone, they can’t begin this process. I’ve learned that a better approach for ADHD folks, is to focus on doing one thing each day. I write it down with pen on paper in a book.
I have learned for myself that making a list in digital form is too easy to misplace, forget, lose or ignore. Plus there’s a mental focus that isn’t fully understood yet, but is clearly recognized – that writing it down works!
I make a short To-Do list for each day. If I have more than a few items, I prioritize them. It’s a very short, simple system – the most important are ‘A’ and the next are ‘B’ and the last are ‘C’. Then I go back and order the ‘A’s 1, 2, 3, etc. This is a system I learned in the Franklin Time Management course years ago. It works for me.
This can also be a Yellow Pad, which I have also used to good advantage.
Having this book open to the page for the day on my desk keeps me focused on the task eventually. When I am working on the task, I add a large circle in front of that item. When I finish the task, I cross it out by putting a line through it. This is important. There is a mental satisfaction in putting a line through the words as opposed to a check mark in front. I don’t know why, but it’s true for me.
If I don’t complete the task during the day, I put an arrow in the large circle and add this task to the next day’s list. Often this makes this task a priority for that day and it gets done first.
I am amazed at how much I have been able to accomplish with this system. But I’m not here to talk about these tools. Let’s talk about the online tools that work automatically to make money while you sleep.
So, this leads me to…
Trying to learn several traffic generation strategies all at once.
Obviously you need traffic to be able to get leads…
which, in turn, hopefully leads to sales.
Trying to learn and implement several traffic strategies at once leads to overwhelm and usually
failure to get ANY traffic…
The biggest mistake affiliate marketers make is trying to learn several traffic generation strategies all at once.
AFFILIATE MARKETING RULE 1 – Focus on ONE traffic strategy and MASTER it before you add another.
I like things that really work. I like quality and I love good service. I also like it when simple and effective things are FREE. Don’t we all?
I don’t mind paying for something, but I don’t really want to pay too much and I don’t want to pay too early. I want to know I’m getting real value for my money, and that’s what I recommend for you.
I recommend starting with a free or low cost traffic strategy. But what I see most new affiliate marketers doing, is they start with only the free stuff. Free is good, but that’s not what I chose.
Some billionaire made a website where you can get a free account. There’s a reason why these things are free. Those are somebody else’s website where somebody else makes the rules and somebody else makes the profit.
This is how I started my business:
I paid a small amount for web hosting and a domain name. This wasn’t – and isn’t – expensive. Really, at that time, the cost was less than $100 for the year. Then I used the free sites for my advertising. And, that’s what I recommend for you.
Take YouTube for example…
Upload some easy to create, value based videos, that are specific to what your target audience is searching for and then promoting those videos.
People are searching these topics every day, they find them through suggested videos, and they find your website, which leads to a near ‘automatic’ stream of qualified traffic and leads to your business.
This is one of the strategies I used. And it works REALLY well to this very day. In fact, it saves thousands of dollars in traffic costs.
The lowest cost for ads through Google is about fifty cents. If I paid for Google ads, this traffic would cost thousands. The other benefit is that your video can help you warm up your audience. You can educate your visitors before they ever see your website.
The great thing with this strategy is that people will already have seen YOUR video before they become your lead.
The word for this is ‘pre-qualified’, which means they will convert from visitors into customers at a much higher rate when it comes time to making sales.
And, remember these aren’t YouTube paid ads, these are regular free YouTube videos that you upload for free. And, there are ways to get your videos suggested when your potential visitors are watching other videos.
To do this, you need to:
- Make sure your video provides real values to the people so they stick around and watch most of it.
- Promote it with keywords and the usual ways of getting backlinks, etc.
Some people recommend paying for these strategies with automated systems but Google frowns on these methods and these are the very same tools that usually get marketers banned. In my opinion, it’s much better to use approved methods from the start.
Especially so because these are free, they don’t requires any maintenance, and they continue to deliver results.
Creating these videos can be done by nearly everybody these days and can be done from almost any smartphone. You can do just a screen capture with a voice over if you don’t want to show your face on the screen.
I will add Facebook here just because you will ask me about it if I don’t.
Facebook used to be a good source of traffic, but not any more. When you look at the numbers, the Facebook people stay on Facebook and the website people stay on the website. Only 1% of the traffic actually moves.
Remember what I said about other people’s websites where they make the rules and they make the profits? This is one of them. You can build a Facebook fan page if you want. You can use Facebook for your groups if you want. I don’t recommend it.
Another great strategy is Twitter.
This again can be a ‘hands off’ traffic and lead generation method that’s works for you while you sleep.
This is also free or VERY low cost.
Plus it’s VERY consistent and literally brings you DAILY traffic.
Twitter has a limit on how many people you can follow at a time. This method uses an inexpensive piece of software to continually build your Twitter audiences. By added a reasonable number of followers every day, you can create a large number of followers.
You supply this system your regular content and it sends out regular tweets to your audience, which creates a smooth flow of valuable content that your followers will love.
This leads many of them to click through to your website, to continue to read your content. Once they are on your website, you can encourage them to get more information or become your customer.
Both of these amazing strategies are ones that we use.
Plus there are MANY more traffic getting methods available to you both free and/or low cost.
“Promoting a product or program using standard capture pages that the company gives you.
AND/OR that does not give you direct access to the leads that you generate”.
Doing this can end up with you wasting a lot of time, effort and money for little reward.
Here is an example of what I mean…
Most affiliate marketers register with the supplier, and are then directed to download their pre-made ‘creatives’.
Or you go to an online marketplace like Clickbank, create an account, log in and choose a product to promote.
The product vendor will usually give you a choice of ‘lead capture pages’ to send traffic to.
Let’s say that you choose the default option…
That would give you a page just like every other affiliate marketer on the planet!
How can you deliver something tailored to your visitor when you are using cookie-cutter ‘creatives’?
Here’s what I did. It didn’t cost a lot of money or time, was very effective, and I owned my market.
I made my own website, which was a lead capture page, got the traffic with original creative works that I made, and asked my visitors to sign up to my email marketing list.
That list delivered them to the advertiser with my affiliate link. This is ‘white hat’, complies with all of the ‘rules’ and is sustainable.
AFFILIATE MARKETING RULE 2 – Capture your own leads and own your market.
If you don’t have your own website (Wix, Weebly, WordPress dot com, Squarespace don’t qualify), try ours. If you haven’t made a website before, I recommend our Website Builder.
Which leads me to…
Make your own website.
Capture your own leads with email marketing, build trust with your visitors, and own your market.
Just a handful of good quality blog posts is all you need to get started
Heck you can even pay someone else to write them for you!
These blog posts deliver real value to your visitors and attract new prospects.
This brings you Trust and Goodwill, which is important for online business.
It keeps the responsiveness of your prospects high and keeps them engaged and opening your emails or however you communicate with them.
This is essential for effective follow-up and making sales.
The crucial idea here is that you create your own blog on your own domain and your own web hosting account.
You retain full control, its very cheap to do, and it is well worth the investment.
AFFILIATE MARKETING RULE 3 – Own your own market, own your own website, and use it to generate leads and build trust.
Which leads us to…
Build your own Email Marketing list so you can make more profit without finding extra traffic.
The 9-to-5 trading your time for money work is very expensive. The best part of affiliate marketing is that you own your website, you own your market, and you own your email list.
Because your income has the potential to accumulate and increase every time you do something new.
When I got started I chose the domain name TapSuccess.com. I still have it.
Starting my own website was the best thing I ever did for my business!
A domain with the name you chose is the best option.
You can also use your website as continual way to get a flow of web traffic.
You can learn how to do this many please, but we have a special offer for you at Bytique. Other web hosting companies have products and services for web hosting.
Bytique is a membership site. Our members get all of these things, the same as you’d get at other web hosting companies, but you get them at cost.
You don’t really have to hunt around for the best deals, and wonder whether your web tools work well together. Our tools are integrated and all in the same account, for the lowest price possible.
AFFILIATE MARKETING RULE 4 – Make it easy for your VISITORS to become BUYERS and REPEAT buyers.
If you don’t have your own list started, I recommend our Email Marketing.
Which leads us to…
“Not having an automated follow-up system in place”. Follow up with your visitors.
You must start an automated follow-up process in your business ASAP.
Certainly the easiest is going to be email follow-up.
And the most effective way to do this is set up our email marketing campaign that works for you 24/7, all year round
It is literally set and forget. You will write the emails to begin the process and they will go out on a timer.
A properly designed email follow-up campaign will deliver both value to your prospects and the opportunity to buy stuff from you.
Plus by utilizing your own blog you can create a finely balanced, value based campaign that will keep your prospects engaged with you.
Begin your email campaign. If you don’t keep in contact with your visitors, your list becomes ‘stale’ and your visitors forget who you are…
Not only that, but a stale list can get you marked as a spammer. Your visitors have the option to mark your email as spam. If enough of them do this, the percentage gets the attention of your list manager.
You can learn how to get automatic traffic, use free and low-cost web tools, and invite your visitors to become your customers, all while you sleep.
Your email marketing campaign keeps your visitors and customers informed and updated so they remember you when you have something new to offer them.
It will also be used in your follow-up process to keep your leads warmed up and wanting to buy from you and ultimately becoming repeat buyers.
This is essential because as I mentioned before most of your prospects won’t buy the first time they find you and your business online.
They need to know, like and trust you first. That’s OK.
Ask them to join your newsletter. Then send them something free. Tell them something about you. The more they know you, the more they can like you and the more they will trust you.
AFFILIATE MARKETING RULE 5 – Maintain the dialogue with your visitors.
let’s do a quick recap on what we’ve covered to shortcut your route to success.
1 – Focus on ONE traffic generation strategy and MASTER it before adding another.
2 – Capture your own leads and own your market!
3 – Have you own website and use it to generate leads and build trust with your prospects.
4 – Make it easy for your VISITORS to become BUYERS and REPEAT buyers.
5 – Follow-up effectively with your prospects and buyers using automated systems.
These are the basics and of course there’s plenty of other tricks you can deploy to boost your conversions. These are the tools we use. You can use them, too.
Everything that we’ve covered here forms part of what I have learned and is highly effective in my experience.
It’s a proven blueprint of taking your prospect from being completely unaware of you all the way through to a raving customer who recommends you to others.
It’s a complete map and framework that EVERY home business owner should be using, and to start using this for your own business click here to get access to it now.
I recommend that if you have a website, you consider migrating it to Bytique. If you don’t have a website, I recommend you one start now.
Go here and see how much fun our Website Builder is. You will need to create an account and it will cost you a little – but not too much – less than $20.
And, if you’re really not sure yet, that’s OK. Why not get the book I wrote and look it over later. It’s completely new for 2020, it’s free, and these are the tools that I use.
Thanks for visiting.
I’ll see you on the inside!