You want to escape the 9-to-5 work trap
I don’t blame you, that’s an example of doing the work, and doing the work, and doing the work to get paid once.
I escaped, and you can, too but you have to learn to work smarter, not harder.
The key is to make something that has real value, that adds to people’s lives.
Short Answer Menu
- Step 0 – Your Uniqueness
- Step 1 – Your Own Website
- Step 2 – Your Own Domain
- Step 3 – Your Own SSL
- Step 4 – Your Own Email
- Step 5 – Your Own List
- Step 6 – Your Own Income!
It can literally be a case of…
Do the work once and then continue to reap the rewards of that work for the months and years ahead.
Plus of course the passive income that is possible with a Home Business, it just makes sense to do whatever it takes to make it work right?
So let’s get started right away with an example.
A book or a video is a good example of something you do once, and get paid, again and again.
But those are big projects.
To begin, you want to start with something smaller and more immediate.
Besides, the object for beginners is to fail.
All successful people have failed.
The key is to fail early, often, and with smaller, more affordable, losses.
This helps you learn faster, make corrections, and grow your business.
Most Gurus on the internet want you to spend hundreds or even thousands of dollars on their program.
Their programs are very big and complicated and guaranteed.
very few succeed besides the guru.
These sound like a good deal because you are used to working long hours.
Expensive programs are a trap for inexperienced beginners.
You have to put in a LOT of work before you see any results.
Most people will give up – and lose their investment.
They are expensive to maintain, complicated to use, require lots of time, and don’t pay well unless you really know what you’re doing…
Those programs are upside-down – they cost more than they pay – at least, for you.
You want to make your mistakes with smaller amounts.
Then you can afford to keep failing, and keep learning, and keep growing.
This is right-side-up!
When you work online, you have the added benefit of literally reaching anyone searching.
Every day people are searching for nearly everything they need or want.
Believe it or not, according to this site, there are 3.5 billion searches every day (source).
Most of these searchers use a search engine like Google.
The social media also can serve this purpose, but not as efficiently.
Search engines reputation is dependent upon delivering the best answer to the searchers’ question.
By creating the best answer to a question.
These are all free…
Which means, literally, free advertising!
STEP ZERO – YOUR UNIQUENESS
My best advice is to look within you to find what your unique skill, quality, perspective or talent is…
Only you know this on some level.
You may not know it yet…
If you don’t know, ask your friends, look at your hobbies, what would you do if you stopped working…
or, what do you like doing in your free time?
Sometimes it takes a while before you know how you fit, that’s ok – you can do this in your free time.
Google your ideas, make them questions, see what other people have said about it.
Ask your friends for questions about your ideal field and then Google these questions.
General questions may not result in useful information, but the more specific you get – in any field – the better your chances, and the more you can contribute when you know the answers…
When you can answer the questions better, you are on to something!
Don’t spend a lot of time on this part – the biggest obstacle to success is not beginning – move on to STEP ONE
STEP ONE – YOUR OWN WEBSITE
Relax, it’s easy.
You will need an account and a tiny investment – under $20 – and only about two minutes of your time. Really!
To begin this process, you will need an email account. Most people have a free Gmail. That will work.
Go to our Website Builder and make a page.
You will just need to answer two questions, and you already know the answers:
- What is my business category? (you can change your mind later)
- What is your business called? (you don’t need to search for a domain name)
For example: my business is “Shoe store” and I want to call it “Show Shoes”.
The builder will choose a theme, fonts, colors, designs and it will use your info from your account.
When you have looked it over, click ‘Publish”.
You will have a web page on the internet with a “subdomain” in two minutes.
A subdomain is a mini website attached to a website i.e. “Google Maps” is “maps.google.com“
Your mini website in this example will be (“showshoes.secureserver.net“).
Take a breath. You will like what you see. Feel confident that you can do this.
You can learn more by going to Your Own Website
STEP ONE POINT ONE – UPGRADE LATER
Why does everyone recommend WordPress? Won’t this limit me?
Yes, WordPress is great…
You will outgrow the Website Builder, but not before you have learned the basics of blogging.
WordPress is built by a community, so changes are rather slow and complicated. There is a learning curve with WordPress and there are more than a few ways you can really screw it up.
You want to feel happy in having produced something quickly and easily!
Let’s focus on getting you failing, and learning, and growing.
You can always upgrade later.
You can learn more about WordPress by going to WordPress Hosting
STEP ONE POINT TWO – START YOUR BLOG
Let your web page sit for a day or two. Enjoy your creation.
Begin some experimentation.
Remember, this is where you can fail, and learn and grow. So, you want to experiment and learn. If you fail – Congratulations!
If you want to see what other themes, colors or designs look like, it will be easy to scroll through these and cancel them. Or, you can keep the changes! It’s up to you.
As you play with your new creation, remember you can always undo the changes and return to the beginning. You can also be thinking of a domain name. You will have the option to register one each time you publish changes.
When you find a question in your field that doesn’t have a good answer, you can begin a blog to answer that question.
If you’re not used to writing, I recommend that you do this in your free time, in small parts, and come back to it later instead of tackling it all at once – it’s up to you.
Click “Publish” when it’s about 80% as good as you can do. It will never be perfect.
The important thing is to write it as best as you can, include the question or questions, define the scope, link to what some other people have already said. This means you did your homework.
You should also briefly say why you are qualified to answer this question. For example, I live here and the person who answered this question (link) does not.
Include subheadings (smaller headlines), lists – if they are appropriate, a mini menu at the top of the page, at least one photo with a description of what’s in the photo and why it’s included.
Ideally you should find your information from sources outside the internet – most people copy other people’s work – and Google remembers this. You get points for original words and original photos.
The way to get right-side-up blogs is to find topics that have more questions than answers. One way to search for this is to put the topic in quotes (“put the topic in quotes”) into Google.
Another way to do this is to search allintitle:put the topic in google (without quotes).
This is a refinement and if I were you, I would begin writing and not worry too much about this now.
STEP TWO – YOUR OWN DOMAIN
As you write and research and play with your blog, you may find a domain name comes to mind. See if it’s available.
Sometimes the fancy names you thought of at the beginning, don’t seem relevant now. That’s why it’s a good idea to start the web page, and write some blogs before you search for a name.
When you find the perfect name, register it.
The cost is usually under $20. Again, this is a case of right-side-up
If the name you like is registered, consider looking at the website at that domain
Sometimes people just register the name for speculation, and don’t plan to actually build the website. You could consider asking if they will sell that domain.
Most domain speculators are doing this for the big money they hope to collect, but you never know. It doesn’t hurt to ask.
There are a couple of issues to think about when registering your domain.
- You want the name to be generic for your category (“niche”)
- You also want the name to be unique
- Ideally, you also want this name to be available on social media.
For example, the company ComCast registered comcast.com, gets email at comcast.net, and you can call them at 1-800-comcast. Whether you like or don’t like this company, you know how to contact them.
You can learn more by going to Your Own Domain
STEP THREE – YOUR OWN SSL
SSL, or Secure Socket Layer, is a level of encryption for your website. It’s a piece of code that scrambles the payment information that comes and goes from a website
You don’t have this yet, but web browsers and search engines are beginning to require this on all websites
The cost is less than $50 for one year.
You can learn more by going to Your Own SSL
STEP FOUR – YOUR OWN EMAIL
Getting email at your domain name is not only cool, but it’s the fastest, easiest and cheapest way to advertise your new website.
The cost for a personal account is probably less than $20 per year.
When you began this process, you needed to register with an email account. Most people use a gmail account for this
You can keep that account
In fact, if you like it, you can simply forward this email there! No one will know.
In any case, I recommend that you keep the gmail (or other free email account) because you should always have a backup in case you get locked out for some reason
If you have one forwarded to the other, you only have to check your email in one place
That can be the place you already use!
Having two email addresses does several things.
- You market your website just by giving out your domain email
- You keep personal and business separate
- You keep your personal email address private
You can learn more by going to Your Own Email
STEP FIVE – YOUR OWN LIST
When people visit your web pages, they create a monologue – you talk and they read – end.
You want to create a dialogue with your visitors as much as you can
There are many reasons to do this:
- Their questions will tell you what needs answers!
- They will help you write better articles
- Answering their questions will help you find new ideas
There are smart ways to do this:
- Write an article about one or more of the questions people are asking
- Reply to their questions by linking that article
- Now you have written a new blog that you can market!
The way you create this dialogue is up to you. There are many ways to do this, and all of them have merit
I recommend you start an email marketing list.
You will own this list and you can send emails to everyone when you want within limits
YouTube owns your visitor’s comments on YouTube
Facebook owns your friends list on Facebook
Twitter owns your followers on Twitter
You CANNOT send to your market without an email list
If you do you will be considered a spammer and blocked!
Remember what I said at the beginning about other people’s websites are places where they make the rules and they make the money?
This is one of those places!
Social media are other people’s websites:
- they make the rules
- they make the money
That said, social media is a good place to gather questions from your community
Just write the blog on your website and link to it when you answer them
Once you have written your new blog article, talk about it and link to it from all the social media – YouTube, Facebook, Twitter and the rest
It’s also a good idea to link to a page on your website in this blog and also update your other website pages to link to this blog, where it’s appropriate
The best way to get a new subscriber to your list is to give them something of bigger value than their email. It’s called an “ethical bribe”
An e-book is usually a good example, but it can be anything
Ideally, it should have high perceived value to your visitor, yet should cost you nothing or almost nothing, except for your time.
You can learn more by going to Email Marketing
BONUS STEP – YOUR OWN INCOME
By now you’re probably asking “Where’s the money?”
It will take about six months for Google to trust your web pages, so be patient
You should focus on writing the best pages possible and being the authority in your field
You do this best by finding the questions that need answers, providing the very best answers possible – and this means doing your own original research, offline and away from the internet
Without visitors, subscribers, friends, followers, or members, you don’t have much
With them, you have everything
When you do your own research, write your own articles and take your own photos, Google will beat a path to your door
Because most other people will copy and paste something they saw on the internet
Even a stock photo is something that Google has seen before and wonders what it’s doing on your website
When people – total strangers as well as your friends – come to you for answers, in your particular category, advertisers will seek you out – and offer you money
It will be up to you how you handle that…